behind the wine

Our People

Founded on Friendship. Defined by Purpose.

 

Our story starts with a friendship that goes back more than 20 years. We first connected over the phone when I joined one of Brian’s wine clubs, and what followed were years of conversations—about wines we loved, how they were made, and where the industry was heading. It didn’t take long to realize we saw things the same way. We were drawn to the same kinds of wines and shared a similar philosophy around what makes them great. My background in chemistry and sensory analysis pushed me to keep learning, and Brian’s experience and training helped bring that curiosity to life.

 

Over time, we both realized how rare it is to find someone from a completely different path who not only shares your perspective but is also in a position to build something with you. In 2018, we decided to move beyond years of conversation and make a wine together—a Mt. Veeder Cabernet that ended up becoming our first release. That wine proved something important to me: this wasn’t just excitement fueled by long nights and a glass of bourbon or two—we could actually do this, and do it at a world-class level. In 2020, we made it official and launched B True Wines. From the beginning, we’ve believed that if we stayed true to ourselves—grounded in the authenticity of the wines expressed through great growers, thoughtful partnerships, and the moments shared around the table—we could create something that genuinely matters. Because in the end, it’s not just about the wine—it’s about the people and the memories created around it.

Bill True

Vintner

Wine has been a passion of mine since I was introduced to my first serious wine at a business dinner in the early 1990’s. The wine was a 1987 Robert Mondavi Reserve Cabernet Sauvignon, and it captivated me immediately. I was fascinated by the complexity of the wine and how the flavors and finish evolved as I drank it. “Wow”, I thought, “this is a far cry from the boxed wine I had at graduate school seminars!” 

 

Over countless glasses of wine with friends and family, I began envisioning one day owning a vineyard, producing wine, and having a coveted spot of my own in Napa Valley. My vision began to evolve after repeatedly driving by the small family vineyards that were nestled between cult producers and big wine brands. “Instead of buying a vineyard, why not support smaller growers and family farms? Surely, I could purchase grapes and produce premium, high quality cabernet sauvignon from some of these vineyards.” Fortunately for me, my friendship with Brian began to develop about the same time. After all these years working in chemistry and science, I finally found the route to follow my passions and leverage my skills and experiences for something I truly love!

 

B True Wines is a culmination of friendships, passion for wine and the relationships that are fostered along the way. As we share at the core of who we are, wine is all about the people. We are delighted and honored to share such an authentic journey of B True Wines!

 

Brian Graham

Winemaker

My interest in wine can be traced back to when I was a young man. My Dad and I would spend countless hours talking about life and drinking wine together, including a 1963 Dow Port that we shared many years ago. While attending Texas Tech University, I worked at and later managed several wine stores where I learned about fine wine from the store’s purveyors. In 1996, a close friend who owned a Chateau in Bordeaux invited me to move there and help manage his estate. I sold everything I owned and bought a one-way ticket to France. To learn more formally about winemaking, I attended the University of Bordeaux. I paid my way through school by working at several small Chateaux’s in Bordeaux and working harvest in Burgundy. In 1998, I landed in Napa, where I immersed myself in the process of making wine for small production wineries in the valley.  

 

Since 2001, I have crafted wines from grapes I source from extraordinary vineyard sites. I work with the growers throughout the year to ensure the best quality grapes possible and take a minimalistic approach during winemaking. I am currently the winemaker for 7 wineries in multiple states and locations. Bill and I had been talking about creating a wine… and a brand… that would represent the finest wine we could make and highlight the smaller, family-owned vineyards that put Napa Valley on the map. I feel truly blessed that the pieces came together to work on this passion collaboration with my long-time friend. We invite you to pour a glass of B True and toast to your family and friends, all the while creating memories to last a lifetime.

B TRUE WINES

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